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Welcome to Linqia
Linqia helps advertisers, really any marketer, find and connect with the most influential people on the social web - trusted group leaders who manage online interest communities reaching hundreds of thousands of people.
Finding the right gatekeepers has never been easy until Linqia's social advertising platform.
Linqia connects you with 6,388 group leaders influencing 23,393,150 people.
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Linqia for advertisers
Advertisers (really any marketer) can efficiently and naturally engage highly influential group leaders who touch millions.
Linqia's performance-based platform is for social media savvy advertising and direct marketing agencies, word-of-mouth, social media, market research, public relations firms, companies, brands, associations and any entity looking to engage communities of people. -
Step 1: Select groups
Search and select the best online groups matching your social advertising campaign within your total maximum budget.
Filter your search by country, language, gender, age, price and ranking of groups and learn about the influential group leader before making your selection. -
Step 2: Create your campaign
Pitch selected group leaders on why they should share your content (video's, images, links and information) with their members. Set the duration of your campaign and what you are looking to achieve.
Recognise that online groups thrive on content as opposed to advertisements. Content that educates, informs, entertains or inspires the members of your selected groups will be curated and shared by the group leader. -
Step 3: Launch and engage
Upon launching your campaign, selected group leaders will be notified about your opportunity and invited to participate.
When group leaders feel your opportunity is relevant and interesting to their members, you will be notified of their acceptance. Throughout the campaign duration, group leaders will curate and share in a natural way based on their local, on-the-ground knowledge of their community. Engage and build relationships with group leaders in real time through Linqia's conversation stream by responding to questions, comments or requests. -
Step 4: Monitor and measure
Monitor, measure and manage your campaign in real time through your private Linqia dashboard.
Learn which groups and content items perform the best over the duration of your campaign. And since Linqia guarantees the performance of your campaign, you only pay when group leaders respond and their members click on your content. No response. No Payment.
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Linqia for group leaders
Linqia empowers advertisers to partner with trusted group leaders
Finally receive the attention you deserve! Advertisers (really any marketer) will present you with highly relevant opportunities featuring content your members will love. As the trusted gatekeeper, you have full flexibility to share any number of content items (such as videos, images, links and information) in your own tone of voice at any stage during the campaign period. We know your reputation means everything so Advertisers trust you will make the right choice. -
Step 1: Register your online group
Benefit from your position as an influencer while maintaining full control. Earn much deserved sponsorship revenue to participate in campaigns that are relevant and interesting to your members.
Registering only takes a few minutes and requires you to share basic information about you and your online group including the numbers of members, what your community is about, which platform you're hosted on and what your members are interested in engaging around. -
Step 2: Curate and share
Advertisers invite you to participate in campaigns.
Choosing to participate, you curate and share the content in your own tone of voice that's most relevant and interesting for your members. You will be offered any number of content items such as videos, images, links and information and you select what you feel comfortable with over the duration of the campaign. -
Step 3: Engaging
Keeping the lines of communication open and transparent within your community and with the advertiser is key to fostering meaningful relationships.
Throughout each campaign, you'll be connected with the advertiser and other group leaders also participating in the campaign within a conversation stream. As you curate and share the content, if you have any questions, comments or requests, you will be able to access immediate support directly with the advertiser. -
Step 4: Monitor and measure
Understand what's working and what's not. Monitor and track the effectiveness of each campaign within your community.
Learn how many members are clicking on the content items you have shared and what they find most interesting. Once the campaign has finished, donate your earnings to charity, give back to your group or fund your own efforts. The decision is yours!
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How it works
- Advertisers are seamlessly matched with influencial leaders of online groups
- Group leaders opt-in to curate and share social advertising with their members
- Consumers engage with relevant and interesting content within the heart of their groups
